An image formation apparatus such as a copying machine has an image forming section including an optical system, an AE mode selection key for setting the automatic density adjustment mode, UP and DOWN keys for manually adjusting the density level, an interruption selection key, a control circuit including a microcomputer for setting a standard density level in the automatic density adjustment mode, and a display for displaying the selected density adjustment mode. Depression of the AE mode selection key for the first time sets the automatic density adjustment mode, and depression of this key for the second time releases the automatic density adjustment mode. The apparatus can reproduce copies of optimal quality for different types of original.