A plastic display card holder for receiving and gripping a card for display purposes comprises interconnected spaced-apart parallel wall portions. The wall portions are connected in a manner to provide an entrance for insertion of a display card. A plurality of resilient plastic projections are provided on the holder which flex as the display card is inserted into the holder through the entrance. The flexed projections grip the inserted display card as the resilient projections attempt to recover to their normal unflexed position.