An electrical connector assembly for the mass termination of magnet wires including a series of terminals each constituted by a one-piece, stamped and formed, metal strip with a convex, serrated, wire engaging tongue and a contact portion joined by a bight. A housing base has wire receiving compartments receiving the tongues and a closure member comprises a series of ribs with concave wire engaging surfaces. Complementary latching means are provided on the closure member and base interengageable to maintain the rib surfaces in the compartments pressing wires against the serrations on the wire engaging tongues to effect multiple electrical connection with the wires.