An apparatus for controlling the toner concentration of a developer includes a detector 14, 15 disposed at a predetermined position in a container containing a developer 5 having magnetic carrier and color toner, whereby the color toner is replenished into the container depending on the output of the detector until the toner concentration of the developer lies within a predetermined range. The detector has a plurality of magnetic circuits each having magnetic gaps, and the coupling coefficient of one of the magnetic circuits is set at a value equivalent to the coupling coefficient exhibited when the toner concentration of the developer lies within a predetermined range, while the coupling coefficient of another magnetic circuit is changeable in response to the actual toner concentration. The differential output of the two magnetic circuits is subjected to phase detection for comparing the coupling coefficient values of the two magnetic circuits and thereby detecting the toner concentration.