A developing device includes a developing sleeve driven to rotate for transporting a film of charged developer as carried thereon past a developing station where the film of developer is applied to an electrostatic latent image to have it developed. Also provided is a sponge roller pressed against and driven to rotate in the same rotating direction as that of the developing sleeve, so that the developer is supplied to the developing sleeve at one side of the contact between the developing sleeve and the sponge roller and any residual developer on the developing sleeve is removed at the other side of the contact. Preferably, a desired voltage difference is established between the developing sleeve and the sponge roller. Furthermore, the sponge roller is preferably so structured to have a sufficient conductivity level at least at its outer peripheral surface thereby allowing the residual charge on the developing sleeve to be discharged sufficiently.