A display carrier for articles includes hingedly connected top, bottom and side walls forming a sleeve and a deflectable retainer for releasably engaging an article in the carrier. The deflectable retainer hingedly extends from an edge of the bottom wall and has a fold line defining a distal flap attached to the inside of the bottom wall of the carrier between the center line of the bottom wall and the fold line from which the retainer extends. Two intermediate fold lines give the retainer a quadrilateral cross section and permit the retainer to be deflected toward the bottom wall for engaging or disengaging an article end with the carrier. Articles can be inserted and withdrawn from the carrier by deflecting the retainer without damage to the carrier. A second retainer for articles having an open or chimed end extends from an edge of the top wall of the carrier. The second retainer includes a retaining portion having a curved edge for engaging the inside surface of an article having a chimed or open end. The second retainer includes an attaching portion, separated from the retaining portion by a lateral cut, that includes fold lines defining an adhering flap. The adhering flap is attached to the inside of the top surface to hold the single ply retaining portion in an operative position for securing an end of an article inserted into the carrier. The invention also includes blanks from which the novel carriers may be assembled.