A method serves to deposit a continuously extruded formation or string of an edible product, such as an ice cream formation upon a continuously driven conveyor for a plant for treating the product. In order to be able to deposit the formation discontinuously upon a conveyor consisting of trays, the formation is extruded upon an endless depositing band driven by means of a driving device with contant speed which is slower than the speed of the conveyor. The depositing band is driven around an end reversing location arranged above the container and the end reversing location is moved with respect to the driving device of the depositing band in the same direction as the direction of movement of the conveyor and with a speed which at least is equal to the speed with which the depositing band is driven by means of its driving device. Then the movement of the end reversing location is reversed with respect to the driving device of the depositing band and a formation portion is being deposited upon the conveyor. Then the movement of the end reversing location with respect to the driving device for the depositing band is stopped and the formation is severed at the end reversing location, whereafter the latter is moved with respect to the driving device of the depositing band as indicated, whereafter the movements mentioned as regards the end reversing location and the severing are repeated. An apparatus is provided for carrying out the method.