A hair rinse composition having improved rinsing performance and a process specified to prepare the same.The composition according to the invention comprises (A) 0.05 to 0.5 wt % of cationic surface active agent, and (B) a higher alcohol or a glycerine mono fatty acid ester having a melting point not lower than 45.degree. C. The ingredient (B) should be contained in an amount of 3 to 15 times by weight to ingredient (A).The composition is prepared by diluting a highly concentrated emulsified product containing 0.4 to 34 wt % of ingredient (A) and (B) in total with 1 to 20 times by weight to the emulsified product of water.