Apparatus for coupling a fishing line to a fishing lure. The apparatus includes a pin having a laterally inner portion coupled to the lure, for receiving a lure coupling loop and a laterally outer large portion for inhibiting lateral displacement of the lure coupling loop from the laterally inner portion. The apparatus further includes an adjustable lure coupling loop which is expansible and contractable to provide an eyelet having a reduced size for coupling to the laterally inner portion of the pin and a expanded size to be removed from the laterally inner portion of the pin.