The present invention relates to a display guide apparatus of elevator facilitating alteration of display format and to its display method. A display guide apparatus according to the present invention comprises an elevator control unit, an information producing unit, and an information display control unit. The information display control unit is so configured that an auxiliary memory medium, which has stored therein information required for displaying the running information of the elevator, may be mounted thereon. At least information required for displaying the running information of the elevator is supplied from the auxiliary memory medium. Information required for displaying general information is supplied from the information producing unit. On the basis of information relating to the running situation of the elevator supplied from the elevator contorl unit, the running information of the elevator and the general information are displayed by display units disposed at least at halls to perform guidance.