This invention comprises a reforming catalyst and process with an unsulfided catalyst comprising Zeolite L, in which the cationic sites have been exchanged to contain potassium or barium or both; a Group VIII noble metal and rhenium, where the ratio of noble metal to rhenium is from about 0.1:1 to about 10:0. This catalyst gives improved selectivity toward aromatics formation and has improved sulfur tolerance compared to other L zeolite reforming catalysts.