A liquid crystal display device is provided for receiving a video signal and displaying a visual image. The display device employs an active matrix liquid crystal display member having a plurality of display elements, and a plurality of switching elements, respectively. An image signal included in the video signal is applied to the display elements in accordance with a horizontal synchronous signal. The signal corresponding to the synchronous signal included in the video signal to be applied to the switching elements is inhibited for a predetermined period of time so that the image is kept displayed by the display elements for a certain period of time without the need to supply another video signal.