An impact damping devise for a conveyor traction wheel assembly adapted to support an elongated flexible drive member. The traction wheel assembly includes a periphery having a circumferential support surface. The impact damping device comprises an elongated generally elastomeric impact damping having a base adapted to extend along at least a portion of the circumferential support surface. The impact damping member further includes spaced apart sides, a radially outwardly facing surface adapted to define at least a portion of a circumferential surface for supporting the elongated flexible drive member and a hollow portion.