An automatic chip separating and feeding apparatus capable of permitting chips to be individually separated and transferred at a high speed and with high reliability for charging. A chip transfer controller which includes a projectable stopper pin and a photosensor are arranged between a linear alignment feeder and any one of chip supports of a wheel to control the projecting of said stopper pin and the actuation of the wheel in association with detection by the photosensor to individually separate chips fed by the feeder and transfer them one by one to the chip supports of the wheel by suction.