In a video signal display apparatus having a liquid crystal display unit with liquid crystal cells arranged in a matrix for displaying a display signal developed from an input video signal, the supplying of a scanning signal to the liquid crystal display unit is inhibited during a period in which an unnecessary portion of the video signal is provided, for example, as when the input video signal is derived from a VTR in a variable speed reproducing mode, and, during such inhibition of the supplying of the scanning signal to the liquid crystal display unit, the latter is made to continuously display the display signal previously supplied to the liquid crystal cells.