A packing device for articles having directionality that includes imaging means for taking an image of the articles, means for recognizing the direction of the articles, first memory means for storing the direction of the articles, second memory means for storing the direction of the articles to be packed into a container, and means for calculating the difference in angle between the directions stored in the first and second memory means. The direction of the robot hand for grasping the articles is controlled by the output of the calculating means.