The invention provides a unitary packaging structure for a shock sensitive article. The packaging structure includes a platform portion which includes a platform portion adapted to support the article, and a sidewall structure of preferably flexible material forming an enclosure around the platform portion. The sidewall structure includes an inboard wall being integral with the platform portion, and an outboard wall maintained in spaced relationship from the inboard wall by a bridge section, the inboard wall being relatively shorter than the outboard wall so that the platform portion is held a specified cushion distance above a lower edge of the outboard wall. Shock limiting formations are formed in the sidewall structure for restricting the movement of the platform portion toward the lower edge of the outboard wall upon shock loading of the platform portion.