The image receiving medium of the present invention is an image receiving medium to be used in combination with a heat transfer sheet, characterized in that the image receiving medium includes a laminate of at least one polyvinyl chloride resin sheet, and at least a layer of the image receiving medium superposed on the heat transfer sheet which receives the dye from the heat transfer sheet includes a polyvinyl chloride resin composition containing 0.1 to 10 parts by weight of a plasticizer based on 100 parts by weight of the polyvinyl chloride resin. The image receiving medium of the present invention has specific features in that no image receiving layer is required to be provided separately, image formation of a picture and the like according to the heat transfer system can be effected sharply and quickly, and yet curling caused by heat transfer is not generated.