A process for preparing a natural flavor concentrate comprising flavor chemicals derived from a fruit or vegetable juice distillate, wherein the distillate is subjected to reverse osmosis, is disclosed; the distillate is characterized by being substantially free of saccharide and the reverse osmosis is continued until a retentate is obtained that can phase separate, and the retentate is phase separated into an aqueous phase and a substantially anhydrous organic phase which contains a high proportion of the flavor chemicals, and the organic phase is recovered. The natural concentrate derived from the process, which is substantially free of saccharide, is also disclosed.