The invention is drawn to radial block copolymers of the formula:(pS--pI--pB).sub.n Xwherein pS is polystyrene, pI is polyisoprene, pB is polybutadiene, X is the residue of a multifunctional coupling agent used in the production of the radial block copolymer, and n is a number greater than or equal to 3 representative of the number of branches appended to X; pressure sensitive adhesive compositions comprising such radial block copolymers and articles of manufacture produced therefrom. The pS component of the radial block copolymers of this invention comprise from about 14 to about 24 parts per 100 parts by weight of the radial block copolymer; the molecular weight (as polystyrene equivalent) of the radial block copolymer is between about 200,000 to about 400,000; and the weight amount of polybutadiene in the pI--pB segment is less than 50 weight percent.