A silver halide color photographic material which contains a silver chlorobromide emulsion having a silver chloride content of 90 mol% or more or a silver chloride emulsion in at least one light-sensitive silver halide emulsion layer, said emulsion layer containing a 5-bromo-substituted simple cyanine dye. An image forming method comprising processing said photographic material with a processing solution containing a diaminostilbene compound having four or more strongly-hydrophilic substituents.