An apparatus for developing an electrostatic latent image with liquid developing material. The apparatus includes a liquid developing material applicator, wherein a single piece housing fabricated from a non-conductive material is provided for defining an elongated aperture adapted for transporting liquid developing material into contact with the image on the surface of a photoreceptive member, the housing further including a planar surface adjacent the elongated aperture for providing a liquid developing material application region in which the liquid developing material can flow freely in contact with the photoreceptive member. A developing roll situated adjacent to and downstream from the liquid developing material is also provided for for attracting the liquid developing material to image areas of the electrostatic latent image.