A label-equipped web method wherein the label is die-cut from base stock constituting the sheet and held in place by a pressure-sensitive adhesive-equipped release liner, the web constituting the release liner having a pattern of coatings thereon including a pattern of release material applied at a first site so as to leave bands uncoated and thereafter coated at a second site with pressure-sensitive adhesive so as to permanently attach the liner to the sheet in the band area to resist shearing forces tending to dislodge the liner.