A pulse structure for operating a method neon lamp in a multi-colored light source is described along with its pertinence to automotive lighting. The particular neon lamps are mercury-free, low pressure, rare gas lamps that can be operated as efficient red, amber, and potentially white light sources in automotive and other lighting applications. The preferred pulse structure has a leading spike to ionize the neon and generate ultraviolet radiation, and has a trailing pulse to add energy to the lamp, which increases visible neon emission efficacy.