A method in which a photoconductive surface is charged to a uniform potential by a charging brush and a two-component magnetic developer is directly attracted on the surfaced of a sleeve-less developing roll formed from a permanent magnet member and transported by the rotation of the permanent magnet member. An electrostatic latent image is developed with the transported magnetic developer in a developing zone to form a visual toner image on the photoconductive drum. The toner image is transferred to a recording sheet by a transfer roll and permanently fixed thereon by a suitable fixing means. The specific volume resistance of the magnetic carrier is restricted to a particular range to prevent the magnetic carrier from adhering to the photoconductive surface.