A so-called in-plane electric field type color liquid crystal display device employs the following configuration in order to minimize smear. Groups of row-direction arrayed unit pixels are staggered one-half pitch of the unit pixels from the adjacent row-direction arrayed unit pixel groups. Three adjoining unit pixels are selected from two adjacent row-direction arrayed unit pixel groups so that they straddle these two unit pixel groups, and the three selected adjoining unit pixels are assigned three primary colors respectively.