By employing the present invention, a delivery system comprising drinking straws as a holder or instrument for secretly retaining a prize award is realized. The drinking straws of the present invention are randomly intermixed with conventional non-prize bearing drinking straws, thereby being incapable of detection prior to opening the cover or holder associated therewith. In this way, prize awards such as cash and/or miniature models of prizes being won are secretly hidden and randomly distributed to lucky customers who instantly win the prize award.