A sign (10) includes a sign housing (16) having a pair of extension arms (102) extending therefrom for mounting purposes. The sign housing (16) includes light elements (28) to illuminate at least a portion of the sign (10). The sign housing (16) and extension arms (102) include channels therethrough to allow power conductors (52) to extend from the light element internal the sign housing (16) through the extension arms (102) to power source. The extension arm also receives and supports a hollow, L-shaped bushing (112) through which the power conductors extend. The bushings (112) are received in a mounting housing (122) which in turn secured to a support structure, such as a bus (12). The mounting housing (112) includes an actuator connected to the bushing (112) to pivot the sign (10).