A low-velocity electron excited phosphor having a composition represented by a general formula ZnO.multidot.(Al.sub.x, Ga.sub.1-x).sub.2 O.sub.3 :Mn, wherein X=0.001 to 0.3 mol. A content of Al in the phosphor is set be to within a range between 0.001 mol and 0.3 mol. The range permits a variation in luminance of the phosphor to be within .+-.30% and initial luminance of the phosphor to be significantly increased, resulting in the phosphor being suitable for use for a fluorescent display device.