A sheet roll producing apparatus for producing sheet rolls by winding a heat transfer recording sheet around the outer peripheries of a plurality of cores. A supplying apparatus supplies the sheet; a waste sheet part forming apparatus cuts the sheet between corresponding rolls to form cut ends and interposes between the ends a non-adhesive waste sheet and a pair of adhesive tapes attached to both ends of waste sheet where each tape has an adhesive portion facing the waste sheet, a portion exposed to the outside, and a portion attached to the corresponding cut end; and a winding apparatus winds the cores to form the rolls, cuts the waste sheet, and holds the formed rolls before discharge the formed rolls.