A data compression and decompression apparatus and method providing a high compression ratio. The data compressing apparatus includes, for example, an obtaining section, a first coding section, a first controlling section, a judging section, a second coding section, and a second controlling section. Characters are obtained one after another from a compression target. A code is then output corresponding to the character when the character and a predetermined number of characters are not identical. Subsequently, the number of characters obtained are counted when the character and the predetermined number of characters are identical, and a code corresponding to the number of characters counted is output when the character obtained is not identical with the predetermined number of characters.