An inserting apparatus inserts, into specified holes of a board, an axial type electronic component having a pair of lead wires extending from a main body and belonging to an assembly of electronic components which are connected by a tape and arranged at regular intervals. The apparatus includes chucks constructed so that the chucks can move forward and backward while grasping end portions of the axial type electronic component. A component carrying device is provided with the chucks and arranged at regular intervals in a circular form, each operating intermittently so that each chuck stops at least in a component supplying position and a component transferring position. A component supplying device is provided with a cutter for cutting the tape connecting the assembly of axial type electronic components, and operates to supply each axial type electronic component to each chuck located in the component supplying position. A component transferring device receives each axial type electronic component from each chuck located in the component transferring position and transfers the axial type electronic component to a component inserting position. A component inserting device receives the axial type electronic component from the component transferring device in the component inserting position, inserts both the ends of the lead wires into the specified holes of the board, and bends the lead wires underneath the board so as to fix the axial type electronic component to the board.