The present invention is a photographic paper which includes a paper sheet with a polyolefin resin layer on each surface of the paper sheet. The photographic paper includes a print retaining antistatic layer having a dry coverage of from 80 mg/m.sup.2 to 1000 mg/m.sup.2 on one of the free surfaces of the polyolefin layers. The print retaining antistatic layer includes a smectite clay, and a polymeric binder wherein the polymeric binder can sufficiently intercalate inside or exfoliate the smectite clay. The photographic paper can include a silver halide light sensitive emulsion layer on the other free surface.