This is a printer for printing on a printing face of a strip media having adhesive on a back face opposite the printing face. There is a moving surface of a release material which does not bond to the adhesive extending linearly between an entrance and an exit of a print zone to provide a temporary liner supporting strip media within the print zone. A drive mechanism moves the strip media through the print zone in combination with the temporary liner. A printhead is located within the print zone for printing on strip media within the print zone. Finally there is a member which non-contactingly releases strip media emerging from the print zone from the temporary liner.