The object of the present invention is to provide a new fastener means in which the inserting part thereof can easily be inserted into the aperture or a through hole provided inside the socket portion, and also to provide a new fastener means with which a desired fastener means can be easily singled out from a bundle thereof without generating any entanglement formed among the fasteners. The label supporting means comprising a linear flexible string portion 3, a holder portion 2 connected to one end of the string portion 3 and a connecting portion 4 connected to another end 32 of the string portion 3. The holder portion 2 is provided with a finger contacted grasping portion 15 between the holder portion 2 and the string portion 3.