A sleeve style carton for a bottle matrix where the bottles may be either of the short neck type or the long neck type. The carton includes corner flaps that are wrapped around the corner bottles of the matrix, the corner flaps, along with the carton's side walls and end walls, being structured to make the shoulder, neck and cap portions of the corner bottles partially visible when the carton is viewed in side elevation view. Preferably each corner flap is of a height not substantially greater than the height of a bottle's label and is positioned so as to substantially overlie that corner bottle's label when the carton is filled with the bottle matrix. This allows label indicia to be provided on each corner flap that simulates that portion of the bottle's label indicia visible when the bottle's label is viewed on the bottle in front plan view, thereby making it appear to a casual observer that the bottle's label itself is being viewed in front plan view when the bottle matrix is in the carton regardless of the rotational position of the corner bottles relative to the matrix.