A rubber composition suitable for use in grips of articles such as golf clubs, tennis rackets, bicycles and tools, comprising (1) a rubber component containing an ethylene-propylene-diene rubber (EPDM), and (2) 5 to 100 parts by weight of a polyisobutylene having a viscosity average molecular weight of 6,000 to 50,000, which provides grips having good feeling of touch, good non-slipping properties in both fine and rainy weather, and giving a small feeling of impact to mis-shot of golf balls as compared with conventional grips.