A cup holder for use with beverage containers which enables the beverage consumer to more effectively grasp and hold the combined holder and container when consuming a beverage from the container, more effectively stabilize the beverage container when supported on a supporting surface and provide insulation between the exterior of the beverage container and the hand of the beverage consumer. The cup holder is constructed in the form of a planar blank of recyclable material which can be quickly and easily formed into a sleeve and set up without the use of glue, easily assembled onto a cup or beverage container without requiring manual dexterity, easily removed from the cup and recycled when combined with the cup or separated therefrom.