A hand-held electronic scale for weighing an object is provided. The scale includes display assembly pivotally connected to a handle assembly for viewing the weight of an object at an optimum viewing angle relative to the eyes of the individual. The object to be weighed being supported on a support member having a hook shaped first end adapted to transfer the force of the object supported thereon to a force sensor contained within the handle assembly and transmitting a value to a micro-controller for generating an alphanumeric readout representing the weight of the object for viewing on an electronic display contained within a display assembly.