Apparatus and method for identifying the color image of an object. The object's image is digitized and a cut-off portion of the image containing the object is determined. The cut-off portion image data is normalized. Selected pixels of the normalized image are subjected to an averaging process to provide an averaged image containing R, G, and B color components. H, V, and C components of the averaged image data are computed, and their V, c, and d components are computed from the H, V, and C components. A color feature extractor computes from the c and d component data a parameter representative of the object to be identified. This parameter is provided to a memory controller to retrieve from a memory that stores target images one or more images categorized according to the computed parameter. A matching section matches each retrieved target image with the Vcd component data and determines which target image is most similar.