An apparatus and method provide improved custom color capabilities. A pre-mixed custom color toner having a high solids content of approximately 10-50% is used to generate a custom color toner layer to develop an electrostatic latent image. In contrast to conventional liquid developing systems, a complex control system is not needed to achieve consistent and stable color toner images using the invention. A custom color toner layer assembly can also be formed and used to develop an electrostatic latent image. Because the color and density of the toner layer assembly is formed before image development, color correction steps can be avoided.