A pole incorporating solar cells has a lighting device or like electric device attached thereto, and a required number of solar cell modules arranged approximately vertically on at least one portion of peripheral wall of the main body of the pole. The arrangement of solar cell modules has the function of generating the electric energy to be consumed by the electric device for one day, utilizing solar radiation afforded by at least scattered sunlight selected from scattered sunlight or direct sunlight. A storage device is provided in the pole main body and has a capacity to accumulate therein the electric energy to be consumed by the electric device for one day, and is repeatedly charged and discharged every day.