A method for producing a colored and fired film formed on a substrate having an improved chemical resistance includes the steps of applying a coloring composition onto a substrate so as to form a film, coating the surface of the film with a coating agent, and firing the film and the coating agent. The coloring composition comprises ultra-fine particles of at least one precious metal selected from the group consisting of Au, Pt, Pd, Rh and Ag, a fixing agent comprising an organic metal compound, a binder resin, a glass network forming component formed of an organic compound containing at least one element selected from the group consisting of Si, B and P, and an organic solvent.