An ink jet printing method for performing printing onto a printing medium with the use of both of a colored ink ejected from an ink jet head and a printing property improving liquid to be applied to the printing medium for improving a printing property for an ink jet printing apparatus, having the steps of: at least one time or more printing a first colored ink on the printing medium, at least one time or more applying the printing property improving liquid onto a region printed with the colored ink, and at least one time or more printing a second colored ink on a region where the printing property improving liquid is applied.