A bottle conveyor to maintain positive control over the orientation of bottles includes guides above and below a collar around the neck of the bottles on either side of the neck. The guides may be endless belts and/or fixed guides. Endless belts may also advance the bottles and may be driven at the same or different speeds to prevent or induce rotation in the bottles as desired. The distance between guides may be adjusted to adapt the conveying system to bottles having various collar thicknesses and neck diameters and to regulate the amount of allowable swing.