A holder for an electronic information carrier includes a body having a cavity for holding an associated electronic price label, a rear wall having a convex section and an aperture extending through the convex section. An adapter cooperates with the body. The adapter has a front wall with a concave section in which the rear wall convex section of the body can be accommodated. An aperture extends through the concave section. The adapter aperture is aligned with the body rear wall convex section aperture. A fastener selectively extends through the aligned aperture to secure the holder to the adapter and orient the body at a first angle to a horizontal plane.