A compact and efficient fuel reformer which is operable to produce a hydrogen-enriched process fuel from a raw fuel such as natural gas, or the like includes a compact array of catalyst tubes which are contained in a heat-insulated housing. The catalyst tube array preferably includes a multitude of catalyst tubes that are arranged in a hexagonal array. The housing includes internal hexagonal thermal insulation so as to ensure even heating of the catalyst tubes. The diameter of the tubes is sized so that spacing between adjacent tubes in the array can be minimized for efficient heat transfer. The interior of each of the catalyst tubes includes a hollow dead-ended central tube which serves as a fines trap for collecting catalyst fines that may become entrained in the fuel stream. The catalyst tubes are also provided with an upper frusto-conical portion which serves to extend the catalyst bed and provide a catalyst reserve. The assembly includes a side-fired startup burner which allows for an improved diffusion burner orifice array at the top of the reformer. The catalyst tubes are supported by side walls of the assembly in a manner that stabilizes the tubes in the assembly. In the assembly, the internal transverse manifold plates are tied together by portions of the tube assemblies so as to form a composite beam that supports the weight of the catalyst tube array.