A fishing method and apparatus is provided comprising a lure module enhanced with circuitry that is capable of releasing hooks upon detection of a signal sent from a user operated, remote device enhanced with circuitry to send the signals causing hook release. The module may be provided as a lure, as a bait-holder, or as a shape-neutral module, while the signal-sending device may be a mounted or handheld device used for example in a boat. Upon determining that a irretrievable snag has occurred, the signal sending device is used to send an appropriate remote signal to the lure or module effecting hook-release rendering the lure or module free from obstruction and retrievable. The lure or module may be reset with replacement hooks for continued fishing.