A coating structure includes a color base, a first coating layer placed on the color base, and transparent brilliant members contained in the first coating layer, each brilliant member including an alternate lamination of at least two polymers having different refractive indexes and controlling interference light resulting from reflection and interference produced by the alternate lamination and transmitted light other than interference light. The coating structure is provided with a coloring mechanism for producing at least an interference color resulting from reflection and interference of an incident source spectrum produced by the brilliant members, a first object color resulting from direct action of the spectrum with the color base, and a second object color resulting from action of the spectrum transmitting through the brilliant members with the color base. Mixing of the three colors causes a hue varying with the angle.