A sampling apparatus is adapted to obtain samples of fluid product of a type that tends to form a dead layer of product on inner walls of a process line. The apparatus has a sampler body having a bore that opens at a forward end of the body. A plunger in the bore has a sample obtaining recess intermediate its ends. The apparatus is coupled to the process line at an opening to the process line and has two motors. One motor reciprocates the sampler body between a first position where its forward end is retracted to the exterior of a flow stream of product in the process line that exists inwardly of the dead layer of product, and a second position where its forward end extends into the flow stream. The second motor operates, when the sampler body is in the second position, to reciprocate the plunger forward in the bore to project the plunger recess out of the bore and into the flow stream to obtain a sample of fluid product in the recess and then rearward to retract the plunger recess into the bore to a sample delivery point where the sample is removed from the recess and collected. When in the first position, the sampler body is out of the flow stream and does not interfere with or create turbulence in a flow stream or impede passage past the sampler of any scarifying plugs that may be passed through the process line to remove built up product.